Visual identity notes
One mark.
A whole mood.
A practical guide to using the supplied Golisoda Productions logo across web, social and presentation materials.
01 / Logo
Keep the
original mark.
Use the supplied logo artwork as one complete lockup. Its bottle silhouette and vivid letterforms are the most distinctive brand elements.
Keep clear space around the artwork at least equal to the height of the word “Productions”.
The background has been removed. Use the original colours on light, warm-neutral surfaces so the dark “Productions” lettering remains clear.
Do not stretch, recolour, redraw, crop the bottle or add effects to the logo.
02 / Colour
Energy in
every frame.
Core colours are sampled from the supplied logo; neutral tones give them space to work.
#124061Primary brand anchor#1B4A98Secondary brand colour#15959EPrimary accent#C3378ECreative highlight#F06B43Warm accent#0B111AWeb background#F3F2EFLight canvas03 / Typography
Bold voice.
Clear words.
Use for short, high-impact headlines. Uppercase or sentence case; keep line lengths short and make scale do the work.
Use for paragraphs, labels, navigation and practical information. Keep body copy comfortable and readable.
04 / Image direction
Cinematic.
Human.
Choose real frames, set photographs and project stills with a clear focal subject, natural texture and intentional lighting.
Let the image carry the colour. Use teal, cobalt and magenta as restrained lighting or graphic accents instead of tinting every photograph.
Keep captions accurate. Use approved campaign stills for client work; identify illustrative images as creative direction rather than delivered projects.
Confident, collaborative and visual. Write simply. Let the work speak. Do not add unverified client quotes, awards, project results or statistics.